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Gaming Law · Affiliate Licensing

The Affiliate Suitability Licence
in Greece

Legal and regulatory support for affiliates promoting online gaming in Greece. Affiliate activity falls within a dedicated licensing and regulatory framework supervised by the Hellenic Gaming Commission (HGC), with specific requirements on licensing, advertising and ongoing compliance

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HGCRegulatory Framework
ASLaffiliate licence
GDPRPrivacy Compliance
2002Firm Founded
Assessing the Licensing Requirements
Assessing whether an Affiliate Suitability Licence is required and what the corresponding licensing and regulatory requirements are under the supervision of the HGC
Licence Application & Corporate Structure
Preparing and reviewing the licence file, and advising on the corporate structure and on the regulatory requirements of the application.
Collaboration Agreements & Promotional Compliance
Drafting and negotiating collaboration agreements with licensed operators, and advising on compliance with the advertising and promotion rules.
GDPR & Ongoing Compliance
Advice on the GDPR and data protection, together with ongoing legal support so that your activity remains compliant with the regulatory framework in force.
Planning to start or expand a gaming affiliate business in Greece?
Tell us about your business model — affiliate site, comparison platform, media publisher or an operator entering the Greek market — and we will assess the licensing and regulatory framework that applies to your activity.
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Overview Scope of Service Process Experience FAQs

Gaming Law · Affiliate Licensing

A tightly regulated market with
specific requirements for affiliates.

The online gaming market in Greece is governed by a strict regulatory framework and supervised by the Hellenic Gaming Commission (HGC). Businesses promoting licensed online betting or casino operators to a Greek audience are subject to specific licensing and regulatory requirements. Those requirements can also reach businesses established outside Greece, depending on the activity and the audience it is directed at.

We provide specialist legal support to affiliates, digital marketing agencies, content publishers and gaming operators on licensing and continuing regulatory compliance. Whether your business already promotes licensed operators in the Greek market or is considering whether its activity falls within the affiliate licensing regime, the first step is to establish which framework applies and what obligations it carries in practice.

Licensing is not limited to the promotion of operators itself. Questions such as the content and manner of the advertising, the agreements with the operators and the obligations on data protection and responsible gaming all have to be assessed in the context of the particular activity.

We support your activity at every key stage — from the initial assessment of the licensing requirements and the preparation of the application through to drafting and negotiating agreements and ongoing compliance with the advertising rules, the GDPR and the regulatory framework in force. Describe your business model and how you promote the operators, so that we can assess the framework that applies to your activity

Who We Act For
Affiliate sites, comparison and review platforms
Affiliate websites, betting comparison platforms and online casino review sites promoting licensed operators in the Greek market.
Who We Act For
Digital marketing agencies & media publishers
Digital marketing agencies and media publishers whose campaigns, websites or content promote licensed gaming operators to a Greek audience
Who We Act For
International operators entering Greece
International gaming operators already active in, or looking to enter, the Greek market who need support on the structure of their affiliate network and its compliance with the HGC's requirements.
The Regulator
The Hellenic Gaming Commission (HGC)
The HGC supervises the licensing and operation of the gaming market, including the Affiliate Suitability Licence, as well as the continuing regulatory compliance obligations.

Scope of Service

From assessing the licensing requirements
to ongoing regulatory compliance.

Assessing the Licensing Requirements
Assessing whether your activity requires an Affiliate Suitability Licence, based on your business model and on how you promote gaming operators to the Greek market.
SuitabilityHGCBusiness Model
01
Opinions on the regulatory framework
Legal opinions on the Greek regulatory framework for affiliates, on the HGC's supervision and on how the relevant requirements apply to your particular activity.
Legal OpinionsHGC FrameworkGreek Law
02
Preparing and filing the licence application
Preparing the licence file and filing the application with the Hellenic Gaming Commission (HGC), with support at every required stage of the procedure.
ApplicationDocumentationFiling with the HGC
03
Collaboration Agreements
Drafting and negotiating collaboration agreements with licensed operators, including the commission terms, the compliance obligations and termination.
AgreementsNegotiationLicensed Operators
04
Advertising & Promotional Compliance
Advice on the compliance of advertising and promotional activity for gaming operators, covering the content, the channels used and the disclosures required.
Advertising RulesPromotionDisclosures
05
GDPR & data protection compliance
Advice on GDPR and data protection compliance for affiliate websites and platforms that process visitor and customer data.
GDPRData ProtectionCompliance
06
Ongoing Legal Support
Ongoing legal support and compliance review as your activity develops, as the HGC's regulatory framework changes and as your collaboration agreements are updated.
Ongoing SupportCompliance ReviewRegulatory Updates
07

How We Work

A process that covers the whole
licensing cycle.

STEP 01
Assessing the Licensing Requirements
Assessing whether your activity requires an Affiliate Suitability Licence, based on your business model and on how you promote gaming operators to the Greek market.
STEP 02
Preparing and Filing the Application
Assessing the corporate and ownership structure, checking the relevant regulatory requirements, and preparing and filing the licence file with the HGC.
STEP 03
Agreements & Compliance Framework
Drafting and negotiating collaboration agreements with licensed operators and putting in place the compliance framework for advertising, promotion and data protection before the activity starts
STEP 04
Ongoing Regulatory Support
Ongoing legal support and updates on regulatory developments, as the HGC framework, your activity and your collaboration agreements change

Why Pantazis & Associates

Regulatory, commercial and technology law —
in a part of the market where everything connects.

We combine deep expertise in regulatory, commercial and technology law with practical experience advising businesses operating in highly regulated sectors. We work closely with clients to ensure that their affiliate operations are structured in compliance with Greek law while supporting their commercial objectives.

Market Entry · Affiliate Networks
Advising international affiliate networks on entry into the Greek market
Advising international affiliate networks and operators on the licensing and structuring steps required before promoting to the Greek market.
Agreements · Review Platforms
Collaboration agreements between review platforms and operators
Drafting and negotiating agreements between comparison and review platforms and licensed gaming operators, including commission, promotion and compliance terms.
GDPR · Advertising Compliance
GDPR and advertising compliance reviews
Legal review of GDPR and advertising rule compliance for digital marketing agencies and media publishers active in the gaming sector.
Gaming · Acquisitions
Acquisition of an Affiliate Suitability Licence holder
We advised a multinational group on the acquisition of a holder of an Affiliate Suitability Licence, including the review of the suitability requirements and the licensing consequences of the change of control.

Frequently Asked Questions

Questions about gaming affiliate licensing in Greece.

What is the Affiliate Suitability Licence?+

The Affiliate Suitability Licence is the licence required for businesses that, as part of their activity, promote online gaming on behalf of licensed operators in the Greek market. The licence falls under the supervision of the HGC and carries specific suitability requirements and continuing compliance obligations. Whether a particular activity falls within the Affiliate Suitability Licence regime has to be assessed against the business model and the way the promotion is carried out.

What advertising rules apply to gaming affiliate marketing in Greece?+

Advertising and promoting gambling in Greece is subject to specific rules, covering among other things the content of the advertising, the way odds, bonuses and offers are presented, the disclosures required and the media or audience the promotion is directed at. Those rules apply to affiliate activity as well, depending on how the promotion is carried out. Since the regulatory framework can change, the content and the channels of each campaign have to be assessed against the rules in force at the time of the promotion.

How long does the HGC affiliate licensing procedure usually take?+

There is no fixed duration for every application. The timing depends, among other things, on the completeness of the file, the complexity of the corporate and ownership structure and any additional information or clarifications the HGC may request while examining the application. A well-prepared application, with complete and consistent supporting documentation, can limit delays. Once we have assessed your particular structure, we can give you a more realistic estimate of the time required.

Planning to start or expand an affiliate business in Greece?
Let's talk about your licence.

If you are planning to start or expand a gaming affiliate business in Greece, our team can guide you through every stage of the licensing and compliance process.

Call +30 210 36 33 694 Send an Enquiry